Funnel and Website Design

Funnel vs. Website in GHL: What’s the Difference?

FeatureFunnelWebsite
PurposeConversion-focused (lead capture, sales)Informational/multi-purpose
StructureLinear steps (pages in a flow)Multi-page, non-linear navigation
ExamplesOpt-in pages, sales funnels, webinarsBusiness homepages, service listings, blogs
NavigationUsually no main menuHas menus/navigation bars
AutomationOften tied to workflows & triggersUsed more for general info and SEO

Funnel Design in GHL

A funnel typically includes:

  • Landing Page – for capturing attention and collecting lead info

  • Thank You Page – confirms action or provides next steps

  • Upsell/Downsell Pages – optional offers to increase value per customer

  • Checkout Page – for payments and conversions

Common Funnel Uses:

  • Lead magnet downloads

  • Webinar registration

  • Course or service sales

  • Free trial signups

Website Design in GHL

A website in GHL can include:

  • Home

  • About Us

  • Services/Products

  • Blog

  • Contact Page

  • Testimonials

  • FAQ

Website Features:

  • SEO settings for each page

  • Custom domain integration

  • Forms and calendars

  • Chat widgets and pop-ups

Design Tools and Features (Both Funnels & Websites):

    • Drag-and-drop builder

    • Responsive design (desktop/tablet/mobile)

    • Custom fonts, images, and sections

    • Form integration

    • Calendars and booking

    • Pop-ups & sticky bars

    • Tracking codes (Facebook Pixel, Google Analytics)

    • Split testing (A/B testing for funnels)

Best Practices:

  • Keep it clean and easy to navigate

  • Use strong CTAs (Call-to-Action)

  • Highlight social proof (testimonials, reviews)

  • Optimize for mobile

  • Use tracking and analytics